Vitale Barberis Canonico created an initiative aimed at protecting and enhancing its friendship to Australian the wool growers: the Vitale Barberis Canonico Wool Excellence Club.
Vitale Barberis Canonico has always been convinced that the growers from whom they buy wool are not simply suppliers, but that they represent the starting point from which everything origins. The company’s objective is to produce the best fabrics possible, and this means working in close collaboration with the best growers.
The current market trend in wool could prejudice the quality of the fibres produced if the growers don’t see their efforts rewarded financially. Vitale Barberis Canonico has built up a purchasing policy which is designed to satisfactorily reward wool growers and classers who work according to our high qualitative standards. This is achieved through higher auction limits, advantageous direct contracts with the farmers and, lastly, the Wool Excellence Award.
However, Vitale Barberis Canonico believes in going further, in consolidating its relationships with growers, bringing them together in a real “club”, an initiative aimed at demonstrating that some players of the market are willing to buy and pay more for a superior quality raw material.
This is the idea behind the Vitale Barberis Canonico Wool Excellence Club: bringing partners together; remunerating quality; creating a direct, individual and long-lasting relationship with our suppliers.
The four pillars on which this exclusive “club” is based are: quality, training, creating loyalty and sustainability.
It is necessary to recognise and identify the best raw materials and guarantee a fair profit to the producer, which can only happen by equitable relationship for excellent products. Vitale Barberis Canonico has decided to add an equitable margin to the Australian quoted market prices by taking into account a grower’s production costs, thereby remunerating better those who spend more energy in their search for our quality.
This means providing information and incentives in order to cope with a difficult market situation. In this way, our experts and wool classers are able to transfer more than 350 years of company know-how in the sector. But training also means exchanging information in a dialogue all about excellence and protecting the environment.
Bringing the wool growers together in an exclusive “club” with the objective of building a community and culture of excellence. Over the last century, Vitale Barberis Canonico has bought superfine wools from thousands of farms, while always striving for a continuous improvement in quality. Now, the company has decided to increase the loyalty of such good growers by means of membership in a community which is based on knowledge, mutual exchange and sustainable growth.
The concept of sustainability is for Vitale Barberis Canonico synonymous with responsibility; responsibility towards people, the land itself and the fruits of the land. And this is the reason why, with the Wool Excellence Club, the mill wants to spread ethical breeding and shearing practices. With the same in mind, the Wool Excellence Award was launched in 2014 in order to honour those producers who strive to achieve quality in combination with environmental and social sustainability.